Tackform

For Tackform, I was responsible for designing the brand identity, marketing collateral, packaging, and more. The project focused on creating a sleek and modern look that would resonate with the target audience, primarily composed of tech-savvy and performance-driven individuals.

I used bold red as a primary color to evoke energy and confidence, complementing the sleek lines and clean design elements across all materials. The branding was implemented consistently across product packaging, social media, and digital collateral to ensure a cohesive and recognizable visual identity.

This project allowed me to blend creativity with strategic design, resulting in a strong, modern brand presence that aligned with Tackform’s audience and market positioning.

Role: Art Director & Co-Designer